Our specialist communications training will provide participants with the knowledge and skills necessary to understand and determine what is considered to be a crisis relating to cyber security, and how it might impact reputation and operations.

It will help determine and plan for the best possible solutions in order to effectively manage the media, before, during and after a crisis in cyber security. This training includes coaching and use of practical exercises to develop core skills when liaising with the media.

This training can be delivered virtually, at our London or Bristol facilities, or at our clients’ premises; training is typically for group bookings only.

Certification

  •  

    PGI Cyber Academy – Completion Certificate

  • Aim Show more Show less

    By the end of this training, you will be able to create a Crisis Media Strategy (including holding statements and management of social media) to prepare your organisation for managing media interest in potential situations – where management of the press is vital.

  • Audience Show more Show less

    • A member of staff being considered or appointed as an official spokesperson, who is required to address media queries regarding all of the entities issues including official statements during crises.
    • Anyone who performs public relations (PR) duties, internal or external communications, social media interaction, or written/verbal media messaging.
    • Executives, or senior roles which have the authority to address the media on behalf of an organisation.
  • Learning outcomes Show more Show less

    • Consider various cyber security aspects of business continuity and disaster recovery planning and including testing.
    • Understand the importance of crisis management protocols, processes and techniques relevant to the organisation’s cyber security.
    • Determine organisation’s leadership, structure and cyber decision-making processes in a crisis.
    • Build and utilise problem solving skills to recognise organisational challenges and relationships.
    • Discuss concepts with others to convey information effectively.
    • Develop the ability to write about facts and ideas in a clear, convincing and organised manner.
    • Prepare crisis media plans and related documentation.
    • Construct clear and concise cyber crisis briefings for the media.
  • Prerequisites Show more Show less

    Knowledge of:

    • Relevant cyber security aspects of legislative and regulatory requirements, relating to ethics and privacy.
    • Principles of cyber security and privacy.
    • Cyber security related threats and vulnerabilities.
    • Likely operational impact of cyber security breaches on an organisation.
    • Business practices within an organisation.
    • Cyber security and privacy principles and organisational requirements.
    • IT security principles and methods.
    • Core business processes and how cyber security affects them.
    • Cyber security policies, procedures and regulations.
    • Different classes of cyberattacks.
    • Relevant laws, legal authorities, restrictions and regulations that govern and are applicable to cyber security activities.
    • Organisational objectives, leadership priorities and risk management methods.
    • Who is developing an organisation’s strategies, policies and plans, along with their contact details and their expectations.
    • An organisation’s policies and standard operating procedures relating to cyber security.
    • Confidentiality, integrity and availability principles.
  • Syllabus Show more Show less

    This training can be tailored to an industry or for a defined audience, with various durations. Example topics typically include:

    Introduction Cyber security and what is considered a crisis in cyber security

    • Introduction to Communications & Awareness
    • Reputation Management
    • Good and bad experiences of dealing with the media

     

    Media Experiences & Case Studies

    • Understand how the internet and social media can raise awareness, profile and spread their message

     

    Communication Means

    • All outlets – press, TV, Radio, Social Media
    • How do they function and what do they want?
    • What is a crisis in your world?
    • Media training on the media crisis
    • How does you organisation manage a crisis – including leadership policy and typical procedures?
    • What can you prepare for a crisis?
    • How to implement policies and procedures (who should announce first? and who should raise the flag? and the best crisis reporting path

     

    The News Story

    • Explain what makes a news story and what journalists are looking for
    • Working with the media needs during a crisis
    • The demands of 24/7 News and timely responses
    • National and international media
    • Understanding the needs of the Media – how do you fulfil those

     

    Developing Media Strategy

    • How to develop a strategy which works across all media outlets
    • Cyber Incident – contingency plans for communications when a cyber-attack happens
    • Disaster Management in Cyber security

     

    Types of Media Interviews

     

    Holding Statements

    • What is a Holding Statement and how to write one
    • Prepare a Crisis Media Strategy with holding statements in order to be prepared if a crisis or disaster occurs

     

    Introduction to Interviews

    • Types of interviews
    • Why are you doing an interview?
    • What you can and can’t say during a crisis
    • How to prepare for an interview
    • Worst question and best answer!
    • Planning your media strategy

     

    Key Messaging

    • The role of key messages during your crisis

     

    Responding to the Media

    • How to develop the key messages during your crisis, using real cyber incidents

     

    Body Language

    • Using body language to good effect
    • The importance of nonverbal communication in a crisis

     

    Working with Broadcast Media

    • Setting up a Press Conference
    • How to navigate it successfully
    • The dos and don’ts of holding a press conference

     

    Briefing your Media Spokesperson

    • How to brief your boss if they are going to speak to the
    • Media
    • What key things will they need to know?
    • Door-stopping

     

    Working with Social Media

    • How to get your message out across all platforms

     

    Listening to Social Media

    • The importance of monitoring social media “chatter”
    • The impact on your reputation
    • Beyond Borders – looking at what the International
    • Media is saying and the impact on you and your
    • Reputation
    • Illustrating different methods/tools or ways to measure a crisis
    • How to listen on different social media channels/websites/media outlets
    • Overview of methodologies to determining crisis impact.

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