A social media post or web article is just the end product of a complex information supply chain. Information integrity is about far more than content moderation or narrative analysis. Debates, research, and media coverage about disinformation and information pollution often fixate on content and fact-checking, but building a resilient information environment requires a broad, holistic approach.
Social media users are frequently unaware of where information is created, by whom, and for what purpose. However, they are repeatedly targeted by opaqueonline distribution networks that aim to dominate discourse, spread hate, silence dissent, or undermine public processes and services such as voting, public health, and national infrastructure. In many nations, social media users lack local news sources, have restricted access to information, and are highly vulnerable to manipulation and deception.
PGI helps make sense of the whole information environment. We analyse the downstream consumption patterns of off- and online communities, then track upstream to detect, map out, and attribute malign influence operations .
We provide clients with insight into the entire information supply chain, letting them clearly see how content is sourced, packaged, distributed, and consumed to undermine critical national processes and services. Through research, intelligence reporting, and capacity-building programmes, we help clients actively disrupt threat actors.
PGI has extensive experience of supporting information integrity, having worked in more than 80 geographies and investigated in over 45 different languages and dialects.
We provide our clients with clear, concise research and advice, based on a transparent methodology that is underpinned by human analysts rather than by opaque technologies. Our analysts have built a wealth of knowledge about nuanced signals of malign activity, as well as the unique vulnerabilities, risks, and threats facing individual nations – in addition to common cross-border issues.
Our flexible and agile approach has allowed us to develop a deep understanding of how digital risks and threats have evolved, and how they manifest in different geographies. This enables us to provide clients with actionable and contextual intelligence, so that they can not only deal with risks and threats in the present, but also plan for them in the future.
Find out how we can help you understand and protect your information environment.
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