social media intelligence

Every day, millions of interactions happen on social media networks, such as Facebook, Twitter and LinkedIn. These interactions, including the sharing of propaganda and injection of polarising narratives, can provide valuable insight—if you know where to look and how to understand them in context.

Our Intelligence and Social Media Analysts use their open source intelligence skills to identify, gather, map, analyse and attribute intelligence signals that may be a risk to business operations or personnel safety. This is not an automated monitoring service; our experience and knowledge enable us to make sense of how various threat groups use social media—from terrorist recruitment to disinformation campaigns—and how this can impact business operations and wider activities.

Nations and organisations use our services to support their ongoing management of risk.

Our key social media intelligence services include:

  • Activist monitoring Read more Read less

    If your organisation comes to a standstill because of external threats, such as protests or targeted harassment, that disruption can result in reputational damage and loss of revenue. We help organisations prepare for external engagement with the aim of facilitating successful stakeholder communication, and minimising risks and operational disruption.

    By identifying and monitoring the behaviour of threat actors, our social media intelligence team provide continual assessments of threat levels posed to businesses.

  • Electoral integrity monitoring Read more Read less

    The viability and honesty of elections form the basis of democracy. Disinformation campaigns and other influence operations — with the aim of voter manipulation and incitement — have increased significantly, with hate speech, coordinated inauthentic behaviour and polarisation threatening this vital aspect of our society. We have worked with government organisations and country stakeholders to monitor social media platforms to identify disinformation campaigns that can impact, or in extremis, change the tide of an election.

    By monitoring keywords and mapping networks, our analysts identify signals that form part of wider campaigns to influence voter intention. Identifying polarising narratives and analysing the spaces in which information operations are deployed allow our analysts to trace these campaigns upstream and attribute them to hostile actors at both domestic and foreign levels.

Why choose PGI

PGI’s Intelligence team is made up of a diverse group of professionals who are highly skilled at discreet information gathering, analysis and reporting. Their in-depth understanding of a range of industries enable them to provide the context around information that turns it into actionable intelligence.

We understand that every client and every business has different needs and goals. That’s why we don’t apply a one-size-fits-all approach; every project we undertake is bespoke to ensure we achieve the short-, medium- and long-term goals our clients are aiming for.

While we’re based in the UK, our team have worked with organisations all over the world to help them make sound business decisions—our Analysts speak 16 languages and have a trusted network of in-country associates who each complement our world-class analysis and quality assurance procedures.

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