A new poll released by F5 Networks shows that half of all consumers would avoid buying from businesses that have suffered a cyber security breach.
50% will not buy from breached businesses
3,000 people across the UK, Germany and France were surveyed and revealed that 50% of those questioned would not buy products from or share data with any businesses that have been hacked in the past.
Those from the UK were shown to be the most judgemental of companies with 61% of respondents saying that they don’t think businesses are doing enough to protect themselves from hackers. This number is in contrast to the 49% in France and 46% in Germany.
Different Views of Hackers
The survey showed that there are different views on hackers across Europe and 72% of those questioned said that they think cybercriminals are becoming more sophisticated. The vast majority of people surveyed see them in a negative light but surprisingly 10% of people surveyed in the UK had a positive view. 19% in France and 14% in Germany saw them in a positive light.
New EU Regulations a new incentive to get security right
Businesses that hold data on European citizens have an extra incentive to improve their cyber security. The European General Data Protection Regulation (GDPR) will soon come into force. The new regulations will see businesses face fines of up to 4% of their annual global revenue if they fail to comply. All businesses will also have to report a detected breach within 72 hours.
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